An “Android First” mentality means developing for Android ahead of other platforms – and this approach has worked well for some.
One such developer is US-based Kiwi Games – maker of titles like Shipwrecked:Lost Island, Westbound, and Hidden Object: Mystery Estate. Its strategy of focusing on Android has enabled it to boast multiple games in Google Play's Top 100 Grossing list, with many millions of downloads....
Who are the “real” gamers? It’s a bit like the question about what makes a “real” man? It depends who you ask and when you ask it…and how much you pay them to give you the answer you want to hear!
Facebook has been a good barometre of the social gaming climate for a while now, so today's post is simply an infographic showing statistics and trends from the social network at the end of last year. Let us know what you think and whether there are any mind-blowing Facebook stats that the infographic misses....
UK game developer King remains one of the hottest properties in social gaming, with the success of Candy Crush Saga, Farm Heroes Saga, Pet Rescue Saga and Bubble Witch Saga, propelling it to the top. Facebook still lists the first three of those games in its Top 5, with Candy Crush way out in front of any other game, with a frankly ridiculous 140 million monthly active users!
Imitation is a form of flattery that Zynga turned into a form of theft...but if you were to try to imitate Candy Crush Saga, how would you go about it? What features would you need in the look, feel and mechanics of the game, without it actually being a copy?
Does one or two less extra clicks make a big difference to you? It does to many gamers. When you are on your iPad, iPhone or PC how do you login to that game you are itching to play? Chances are that you don’t go to the app itself but you can login via one of the social networks you are already on. Convenience is big in gaming – and anything that makes it easier to login, play the game or win is immediately grabbed – as recent game login statistics show.
Intellectual property is big news in the tech space - just ask Apple and Samsung how many billions of dollars? When it comes to gaming some notable companies have walked roughshod over others in recent years and claimed the moral high-ground afterwards. Yes we’re looking at you Zynga! There is never a dull moment here and new wars are brewing with one of the biggest names in social gaming headlining the news recently: King.
Well, actually the name change hasn’t happened yet. But it may be a matter of time, if Facebook’s director of games partnerships knows what he’s talking about – and we assume he does.
The targeting of tablets for Facebook gaming is not something we should be surprised about, as smartphone usage starts to reach almost saturation point in some areas of the world while tablet uptake continues apace; Facebook understandably views this as a major area for growth, which fits in with their strategy of targeting mobile and mid-core gamers in 2014.
Now that BoardRush & Friends has been launched, one can’t help and compare it with MindFeud. The game rules and concept are still the same but there are also several noteworthy differences regarding the gameplay parts.
Wherever you’re reading this there’s someone not far away playing a game. Yes, that includes the North Pole or the middle of the Gobi desert.
Gaming is truly global these days and this post looks at a few of the facts and figures about just how much the world of social games has been exported to all corners of the world.
The subject of monetisation is never far from the lips of social game developers. Back in the days when money was made from the original purchase price of the game it was relatively simple. Nowadays though, freemium games rule the roost, and the ever-developing trends of how to make a dollar are interesting to follow.
As a social gamer, what can you expect this year from developers’ attempts to monetise their games?
The world of gaming has introduced several new words into the dictionary – one of the latest being ‘gamification’. This is the process by which typical gaming features like point scoring and competition are applied to typically non-gaming contexts, often associated with a particular product or service.
The point of this is generally to enhance engagement and increase interest levels, learning, and/or enjoyment. Most commonly it is being used in marketing to increase customer engagement.
Facebook has made no secret of the fact that it views 2014 as the year when harder core gaming hits its platform in a big way. Along with mobile, it is a key focus of the social network in the New Year.
But hardcore gaming is traditionally associated with dedicated servers accessed from powerful PCs and gaming consoles; it doesn’t immediately lend itself to the world of free gaming on social media sites, using iPads or Android smartphones.
What are the main challenges to creating games that can cross the divide? Here are five of the main ones….
We all know how mobile gaming has taken off in 2013. But if many industry people are to be believed then next year this could be taken to a new level: everyone will be wandering around wearing gaming bracelets, clothing, glasses and headsets – for 2014 will be the Year of Wearable Gaming!
Facebook remains a pretty good barometer for where gaming is heading, generally, and especially when it comes to social games. So when the huge social network announces its top games for the year and the game genres that are growing in popularity, most developers and game lovers want to listen.
What’s hot and what’s yesterday’s news? And what are we likely to see more of as we venture into the New Year?
Gaming means many things to many people: dexterity, brain power, strategy, fun, downtime, relieving the boredom, competition…the list goes on. But there is a growing category of social games aimed firmly at something larger: improving the world.
Social games designed to promote specific positive change in the world are appearing more in the game charts, again demonstrating what a powerful medium gaming is these days and how the perception of it has gone through a “makeover” in recent years.
We now know that gaming is good for you again, but what specifically can social gaming bring to planet YOU? How does it improve you? What skills does it bring? Does it make you a better person? Will it mean you do the washing up more often?
Below are seven of the personal benefits you can receive from tapping away at that screen, working that joystick or plain old keyboard banging
Fat, spotty teenagers peering over a discarded heap of pizza boxes as they clutch their controllers - a common image that is traditionally conjured up when gaming is mentioned.
All that’s changing. People are being forced to revise their mental image of gamers as the social revolution of the past few years takes gaming to the masses.
The fact is - your mum is just as likely to be playing as your son. That’s just one of five myths about social gaming and gamers well and truly dispelled below….
You may not care what people say…you’re going to make sure your farm gets tended, your candies get crushed, your autos get thieved, your tombs get raided and your birds are made angry.
But you might also be pleased to know that it’s all okay again. It’s not a waste of time or money anymore. Gaming is good for you again – officially!
With more bandwidth and increasingly powerful mobile devices, we are seeing more complex and graphic-intensive social games in the app stores; and a new genre of “midcore” gaming is attempting to bridge the gap between hardcore and casual gaming. But another entirely different category of games has captivated people presumably since they first started communicating…
It could be argued that the freemium model has been the single most important factor behind the rise of social gaming; well, that and the multitiude of social networking sites and the rate at which mobile devices are being churned out of Chinese factories, of course.
But how did it come about that all these great (and not so great) games became available completely free of charge? And where is the freemium gaming model going?
Being able to measure levels of engagement amongst players has long been the Holy Grail for game developers.
Technological advancements mean that it is now possible to do that more scientifically using biometrics. The ability to “read” the signs of engagement in one’s eyes or on one’s fingertips is not without concerns of Big Brother playing the game with you; but that’s unlikely to prevent this technology being used more widely in gaming in the future. In fact it’s already started.
There are three different types of answer to this question. Some people will answer “on my iPad”; others will say “on Facebook” and yet others again will answer “on the toilet”!
It’s OK – we are flexible and will accept all three as valid! Below we take a quick look at the key devices, platforms and locations of social game play at present. Remember that the industry is changing so quickly that so are the stats – so keep in mind that this represents a good snapshot for now, but it could all change next week!
The "growth" of social gaming is often referred to - but how much is it growing and who is growing it? The following infographic from Go-Gulf.com gives an interesting snapshot of the worldwide state of play of social gaming from April 2013. The stats on the demographics of the social game player show that gaming these days is the realm of the middle-aged lady as much as teenage boys....
A captive audience of dedicated potential buyers who return again and again to see your ad; perfect opportunities to target ads to your audience; people who have time and money to view and buy your products; the possibility of your ad going viral and being seen by millions….
It sure sounds like an ad man’s dream and it perfectly describes social gaming for an advertiser. But there’s one problem: social media has traditionally frowned upon blatant in-your-face advertising. This means that advertisers have to be more creative to get away with pushing their products.
Popular social games tend to breed a bit like Rubik’s Cubes did. They are self-propagating and can quickly hit huge download numbers.
But the attraction of the social component to gamers takes them beyond the sense of personal challenge we felt from the famous cube. We take a quick look at what that big attraction is and then we ask what the game developers, publishers and console manufacturers get out of the deal?